Top 5 Reasons You Should Incorporate Email Marketing into Your Marketing...
The topic of email relevancy seems to pop up every so often when people question whether or not email marketing is too outdated to be useful. A solid email strategy can help you build valuable...
View ArticleWhy Email is Still the Top Performing Channel After 50+ Years
Email is an old name in the business yet it continues to be one of the top performing marketing channels. It’s a medium that’s been through it all and proved again and again why it’s an effective way...
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10 Email Strategies to Optimize Your Program
Emails are one of the most effective ways for nurturing your leads and have been shown to generate one of the highest ROIs among marketing channels. So, what happens after you’ve taken the time to map...
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Creating Your Email Checklist: What to Double Check Before You Hit Send
Whether you’ve been creating emails for years or you’re just getting started, any good email marketer will tell you that an email checklist is a good resource to have on hand. They are so simple that...
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Why Sending a Thank You Email is Important to Your Email Marketing Strategy
Here’s an instance of something we learned when we were younger that still applies: always say ‘thank you’! Showing your gratitude in a situation is always noted. This is the case in both your...
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The Effect of Email Marketing on Customer Lifetime Value
Email marketing has been a key channel for reaching customers. This is a strategy that gives you the opportunity to really connect with your audience in a direct and personal way. It can also have a...
View ArticleSafeguarding Patient Privacy: A Guide to HIPAA Compliant Email Marketing
Email is a powerful method of communication that allows businesses to communicate with customers everywhere. With all of the data that gets sent and received, it’s important for companies to be...
View ArticleIncreasing Email List Engagement with Conversation Starters
Email marketing has been and still is one of the most effective methods of reaching customers. However, we’re all too familiar with overflowing inboxes—cue screenshot of an email app on a mobile...
View ArticleHow to Make Your Sales Email Subject Lines Hard to Ignore
There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a...
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Customer Journey Mapping for Better Email Marketing Campaigns
The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a...
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New DMARC Requirements for Gmail and Yahoo!
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery. What is DMARC? DMARC is an email authentication protocol that works...
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